6 Tips for Building an Active Instagram Community

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If you ask any accomplished entrepreneur, they will tell you that if you want to be successful on Instagram (or any other social media platform, for that matter) then you should strive to build a solid community on this platform.

That’s something that will help you raise awareness about your brand, and, simultaneously, maximize engagement and build rapport with your followers. Since a lot of people today love to interact with others (including different businesses) online, then this should be another reason to focus on establishing a loyal Instagram community.

There are numerous things that you can do to get started with this. If you do not have the slightest idea what’s supposed to be done, then just pay attention to everything that’s about to be mentioned below.

Make Sure Your Account Has A Lot Of Followers

There’s no need to remind you that there’s no community on any social media platform without followers. As a newbie, it can be a bit challenging to attract a lot of them, however, there’s a certain shortcut that’s going to help you accomplish that relatively fast.

So what is it, you’re probably wondering? Namely, a lot of people (particularly newly established entrepreneurs) resort to purchasing Instagram likes because this strategy will not only make them a lot more visible but will bring new followers as well.

Now, this doesn’t mean that you should buy millions of them. For starters, if you buy 2500 Instagram followers, you are going to surely boost your visibility, and concurrently, have a much better interaction and engagement with your existing and future followers. Generally speaking, when you have lots of likes, shares, and followers, you are creating a loyal community around your brand.

People Love When You Showcase Human And Raw Side Of Yourself

If you have a solid following, plus you’ve shared various posts on Instagram concerning your brand and firm in general, then it’s highly likely people are familiar with everything that your business does.

And that’s definitely great, however, what you need to remember is that there are a lot of people who want to see a different side of you. They know that there’s a person behind your business profile, hence they want to know more about the human behind it.

In a nutshell, they do not want to scratch the surface just a little bit, but to get to know you better. Why is this so crucial? Namely, by doing so, you are going to bond in a way with your followers, and, at the same time, create a meaningful connection.

Now, this doesn’t mean that you are obligated to talk about your personal stuff and problems, but just make your brand more relatable. Of course, if you want to share some private information, then feel free to do it too.

But the point is that you need to show to your customers that you are more than just your brand. You can do so by talking about all the steps that you’ve taken to launch your company, some interesting behind-the-scenes moments (regarding your business), and similar things like that.

EEE Content

You are probably confused by this title, but don’t worry, we’ll explain everything below. So what does it stand for? It represents Educate, Entertain, and Engage. In other words, you’re supposed to have content that’s going to encompass all of this.

When it comes to educating, it means that you’re supposed to provide your followers with everything that’s relevant, yet that’s in regard to your brand. That’s particularly important in the beginning because a vast majority of them are going to have a lot of questions because they are intrigued by what you have to offer.

Now, that you’ve piqued their interest, you need to make an effort to retain their attention. If you want to turn them into loyal consumers, then you need to have an Instagram account that isn’t only informative, but entertaining as well.

You can do so by posting amusing posts that will not show how awesome your company is, but will also accentuate some interesting sides of your personality. When it comes to engagement, you cannot expect to have a lot of loyal followers if you do not interact with them.

This doesn’t mean that you’re supposed to chat with them all the time, however, it would be advisable to at least reply to their comments/questions, hit that like button whenever they post a comment, and other stuff.

This may not always be easy, especially if you have a massive following, however, something like this will positively impact your reputation and show people they can trust you.

Being Part Of Social Media Means Being Social, Right?

The whole point of this platform (or any other social media platform) is to be social, of course. This means that you should take time to comment on pictures, videos (and posts in general) of other users, especially your target audience.

Now, this may be a bit tedious and time-consuming for you, however, this is one of the best ways to build an awesome, and stable community.

Make An Effort To Be Found

Just because you’ve created a profile, it doesn’t mean that you should sit still and wait for others to arrive. Instead, you should try your best to advertise your brand, products, and services. One of the most efficient ways to do so is by running paid ads on Instagram and creating posts that are going to market your business.

If you want to build an active community relatively quickly, then you need to be the one who’s going to make the first move.

Listen To Your Followers

Even if you have lots of experience in terms of marketing and branding, it doesn’t mean that your target audience isn’t right in some instances. If you want to show them how much you value their opinion, then you need to listen to what they have to say when it comes to certain ideas or even constructive criticism. 

Building a high-quality and solid Instagram community may not always be easy, however, as you can see there are various tricks that you can rely on that are going to help you grow it in a relatively short period of time.