Local Customs That Will Surprise You: Unexpected Traditions on Your Global Adventures


Exploring the world isn’t just about seeing famous landmarks; it’s also about immersing ourselves in the rich tapestry of cultures and customs that make each destination unique. 

Let’s check out the different and popular local customs and traditions from some of the top countries in the world.

1. White Day in Japan

In Japan, White Day is a delightful custom celebrated on March 14th, exactly one month after Valentine’s Day. Unlike in many Western countries where Valentine’s Day is primarily for romantic gestures from men to women, in Japan, Valentine’s Day is often when women give chocolates to men. However, White Day flips the script.

On White Day, men who received chocolates on Valentine’s Day reciprocate the gesture by giving gifts to the women in their lives. These gifts are typically white-themed, hence the name “White Day.” Popular presents include white chocolate, cookies, candies, flowers, and even jewelry or accessories.

2. Diwali in India

Diwali, also known as the Festival of Lights, is one of the most significant festivals in India, celebrated by millions of people across the country and around the world. Lasting for five days, Diwali marks the victory of light over darkness and good over evil.

During Diwali, homes and streets are adorned with colorful decorations, diyas (oil lamps), and intricate rangoli designs. Families come together to clean and decorate their homes, preparing for the arrival of the goddess Lakshmi, who symbolizes wealth and prosperity.

3. La Tomatina in Spain

La Tomatina is an exhilarating festival held annually in the town of Buñol, Spain, on the last Wednesday of August. It’s a vibrant celebration where thousands of people from around the world gather to participate in the world’s largest food fight – a tomato battle of epic proportions.

The origins of La Tomatina are somewhat obscure, with various theories suggesting it began as a protest, a spontaneous street brawl, or simply a playful tradition among friends. Regardless of its origins, La Tomatina has evolved into a highly anticipated event that draws visitors seeking a unique and unforgettable experience.

On the morning of La Tomatina, trucks loaded with ripe tomatoes arrive in the town square, ready to unleash a tidal wave of squishy projectiles. For the next hour, the streets of Buñol are transformed into a sea of red as revelers engage in the ultimate food fight. 

4. Mardi Gras in New Orleans, USA

Mardi Gras, which translates to “Fat Tuesday” in French, is a flamboyant and festive celebration held annually in New Orleans, Louisiana. 

The highlight of Mardi Gras is its vibrant parades, featuring elaborate floats, costumed performers, and marching bands. Spectators line the streets, clamoring for beads, trinkets, and other throws tossed from the floats by masked riders known as “krewe members.”

In addition to the parades, Mardi Gras is a time for masquerade balls, street parties, and lavish feasts. Colorful costumes, masks, and beads are donned by revelers of all ages as they join in the festivities, dancing to the rhythm of jazz music and embracing the spirit of joie de vivre.

5. Oktoberfest in Germany

Oktoberfest is the world’s largest beer festival, held annually in Munich, Germany, typically spanning from late September to the first weekend in October. What began as a celebration of Bavarian culture and heritage has evolved into a global phenomenon, attracting millions of visitors from around the world.

The centerpiece of Oktoberfest is its vast beer tents, each sponsored by a different brewery and offering a selection of traditional German beers. Visitors gather in these tents to raise steins of beer, sing traditional drinking songs, and immerse themselves in the convivial atmosphere of the festival.


Exploring local customs around the world offers a fascinating glimpse into the diverse tapestry of human culture. From the colorful celebrations of festivals like Diwali in India and La Tomatina in Spain to the cherished traditions of White Day in Japan and Oktoberfest in Germany, each custom reflects the values, beliefs, and heritage of its respective community.